Zachary Holzapfel is an entrepreneur and the co-founder of Mission Belt Company. A company that not only produces high quality leather belts with no holes but also fights global hunger and poverty by giving back with micro loans through KIVA.org. Zachary’s social conscious business enjoyed massive growth after he was featured on ABC’s Shark Tank. Since then it has been featured on Forbes, The Huffington Post, Business Insider and more. Zachary is on a mission to make a difference.
It’s all about branding at the end of the day. – Zachary Holzapfel
Find the product that you want to make and find a good manufacturer. Calculate the price, make sure the quality is good and know the timeline. Each product comes with a written “Thank You” card. Instagram is a great marketing tactic. Success habit: Half the battle is just showing up or you’ll miss opportunities.
Zachary’s One Idea
From the beginning Zachary and his partners have decided that whatever product they produce will be directly tied to a mission. Their mission is to give an opportunity to people who don’t have access to capital to build and grow their businesses through micro loans.
The Mission Belt product is a non-traditional belt. They are made of leather, nylon is coming soon. Belts have no holes, so it’s easy to adjust through a unique ratchet system for every quarter inch. They have different colors with different styles of buckles.
“Go big or go home.” Stock up and be prepared for that big success.
Advertising was mostly through videos, pictures, print, social media to get people excited about their product.
3 Moves To Start A New Business
If they were to start another business today, they would concentrate on these areas:
- Go bigger – borrow more money to set the inventory.
- Spend more time head hunting to get the people that you really want.
- Don’t be afraid to share more of your pie – share the equity.
Do You Matter? by Robert Brunner
Secret To Success
Get involved with partners and friends. People who have the same mission and desires as you do to grow the business. Divide work to complement their specialties.