Tommie Powers is a digital marketing consultant, traffic and conversion expert and keynote speaker with more than 15 years’ experience and several certifications to his credit. He is on a mission to help others leverage internet and mobile technology to build, grow and expand their businesses. Tommie regularly writes conversion optimization, paid media and lead generation on his self-titled personal blog and he also co-authored Code Bytes: Conversations with Internet Entrepreneurs. He is the founder and CEO of Power Solutions Consulting.
Without execution, they’re just ideas.- Tommie Powers
YouTube advertising is something anyone can do. Get in front of a targeted audience. Success Habit: Wake up with a mindset to make the day an awesome day, regardless.
Tommie’s One Idea
In 2007, Tommie became more serious about entrepreneurship after going through a major illness and losing his new job. He felt that he was forced into the situation to be successful in his business. He needed to make it happen.
Tommie is leveraging his skills to create more value for his customers than what they’re paying him for. He and his partner focus on pay-per-click through Google AdWords.
To connect with Tommie Powers:
♦ Define your core component
♦ Really know your audience and solve their problems
♦ Keywordtool.io – look for the specific keywords people are searching for on YouTube
♦ Just pick the top 5-10 keywords
♦ Plug each keyword on YouTube – Trueview in-stream
♦ Create a short video designed to help people come to your website
♦ Create a lead capture page on your website
♦ Once lead has been generated, do conversion tracking
♦ Set up the placement targeting campaign
♦ Rinse and repeat as many times as possible
3 Moves To Start A New Business
If they were to start another business today, they would concentrate on this key factor:
- Figure out what skills you have to solve other people’s problems.
- Choose one specific skill.
Lean Startup by Eric Ries
Secret To Success
Be true to who you are no matter what people say and be willing to fail, but get back up right away.