Tim Paige is an experienced marketer with a keen grip of all forms of media. He’s a conversion educator at LeadPages and the host of their popular ConversionCast podcast. Tim has also done extensive work as a voice over artist. He is currently working on successful podcast such as Entrepreneur on Fire, MobileMixed and The James Altucher Show. He is a huge fan of the Dallas Cowboys and the Syracuse Basketball team.
“The whole point of being an entrepreneur is wanting to control your destiny.” There’s nothing wrong with working in your day job that is if you’re really passionate about it, and still be a sidepreneur at the same time.
How to use LeadPages when you’re just getting started with the online portion of your business:
1. Get your domain and link it with a LeadPages landing page (The Resource Guide Landing Page).
2. This will help you start to build your email list. This will help you get your community, your tribe.
3. A lot of landing pages end up being people’s home page with an opt-in form on the sidebar, this is not ideal. There should be no confusion on what you need to do when you get to a landing page. Any images or texts should be designed to drive people’s attention to the landing page.
4. The copy (the text) on the page should be focused on the person you’re trying to attract. Speak to their problems. Don’t be vague and don’t be fancy, just tell them what they need to see.
5. Make sure that the button stands out like nothing else.
A feature was launched where if anyone ever opted in to any of the LeadPages landing page anywhere on the internet. If they come to your page it will pre-populate their email address onto your page, which will also improve conversion rates.
Tim’s One Idea
Tim start out as a sales supervisor for a team of people selling $3,000 vacuums. He made a lot of money but he was very unhappy not having the time for himself and his wife. One night while watching TV, he heard the term “Passive Income”. He started listening to and following Pat Flynn’s Smart Passive Income shows. He started his podcast talking about being an entrepreneur and even though is wasn’t the best podcast out there it had allowed him the opportunity to become friends with some of the great influencers these days. Since he had no money for his podcast he decided to make his own intro (epic movie style) and people loved it and he recorded some intros for his friends for free and people were really loving it. So he started doing then on Fiverr.com. After 5-100 intros done on Fiverr, he jumped off and told some of his clients that he was going on his own and raising him prices. John Lee Dumas hired him to do his intro for Entrepreneur on Fire and has helped him to see the value of his service that he never would have considered on his own. Since then he has done over 250 intros and had done very interesting things with his voice over career. He decided that he loved it and now he’ll be narrating a show on the Travel Channel.
LeadPages: The internet’s easiest “Next Generation” lead generation platform.
Text “leadpages” to #38470 register to his webinar every Thursday to connect to Tim Paige more on an intimate level.
LeadPages Story on How Tim Joined: John Lee Dumas had interviewed Clay Collins, the CEO of LeadPages, on Entrepreneur on Fire. Clay wanted to do a podcast but did not want to be the host of that podcast. John recommended Tim, Clay & Tim talked and they just hit it off from there. The original arrangement was for Tim to do the podcast for LeadPages but once they got there, they wanted to leverage the idea. Tim took over the webinars from Clay and it all exploded from there. 20 – 25% conversion of people into new customers.
Tim breakdown all the data within LeadPages and turn them into training so that people can implement the strategies and tactics that they use in their business. LeadPages is the software that allows you to create the leverage points in people’s website. Their sales page, thank you pages, or the webinar registration pages, which are some of the most underutilized pages on their individual websites. LeadPages is a software that has pre-made pages templates that one can personalize but they’re all designed to actually convert and get results.
Lessons / Struggles
“I bought a microphone and plugged it into my crappy notebook and started talking and it was crappy. It wasn’t the best podcast ever. But a lot of good things came out of it, I became friends with so many folks that are really big influencers now.
He recorded his own intros because he had no money. He recorded some epic (movie style) intro and people were responding favorably to them.
The Total Money Makeover by Dave Ramsey a practical way to pay off your debts.
Breakthrough Advertising by Eugene Schwartz