EPISODE 101 – “THE SOLO EPISODE”
In this episode of Sidepreneurs, Shawn Manaher goes solo. You heard that right. Today on Sidepreneurs, Shawn wants to celebrate having completed 100 podcast episodes and if you’ve been staying up to date on them or have listened to at least 50 of them, Shawn wants to hear from you and give you a shout out and he seriously wants to know who has been crazy enough to listen in that much!
ShoutOuts to 2 amazing fans!
These guys have really been vocal about the show and have stayed up to date with the majority of the Sidepreneurs episodes. Check these guys out. Josh Hasty is actually Dr. Josh Hasty of Inspire Chiropractic in Johns Creek, GA and he just launched his first practice location last week. Way to go and if you are local to North Atlanta and John’s Creek check him out. A great guy and they have a fantastic practice – Goinspirechiropractic.com
And Brian K Gibbs is a network marketer where you can find him at Brian K Gibbs.com. He is about to release a program to help individuals, Sidepreneurs and business owners learn how to generate more leads, easily through their online activities. Please check him out at BrianKGibbs.com
Now before we get started, you are going to want to remember this link: http://sidepreneurs.com/podcasting – This is the exact membership site that Shawn wants to mention to you. It helped him get where he is as a podcaster today and if podcasting is in your plan for 2015 (and it might be) you definitely want to check it out… again http://sidepreneurs.com/podcasting.
101 Podcast Lessons Learned after 100 Episodes of Sidepreneurs:
1. Make sure you have fun!
2. Do what you love and it will never feel like work
3. Count the cost of what it really will take to launch, grow and monetize your podcast
4. Create a content plan so you don’t get stale with your podcasts
5. Mix things up – My best episode to date is something I did on the fly, with little organization… I know… Plan, plan, plan… but sometimes going unscripted works.!
6. Truly identify your avatar so you know EXACTLY what they need and are not producing things they don’t want
7. Listen more than you speak to your avatar… this is important early on and as you grow.
8. Asking will get your further along than not doing anything.
9. Realize success is not overnight for 99% of podcasters
10. Use PP as your accountability, review and source for everything you do as you start, grow and monetize your podcast. HUGLEY valuable group.
11. Have the mindset of giving before expecting
12. EVERYTHING will take longer, be harder and won’t matter as much as you think it does at the time.
13. Don’t be afraid to ask for help if you need it.
14. Other people’s success might discourage you early on, so you should be aware and keep focused on those goals that match you, your experience and platform.
15. Create templates for everything!
16. Podcast format – Will help you and your guests to know exactly where you are heading.
17. Guest Management with templates helps you streamline every interaction your guest will have with you and it shows them that you are worth being part of AND they will want to share your show with others.
18. Adapt until you find your pattern… Early on, it will take longer with things than as you progress, but being flexible to adapt and figure out what works is necessary.
19. There are a TON of tools you can use… ONLY buy / use what fills a need.
20. Don’t listen to all the noise about the latest tools, unless it truly transforms what you will do.
21. Scheduling Guests – Schedule Once
22. Social Media – BufferApp
23. Managing Guests – Schedule Once / Excel
24. Time Management – Rescue Time
25. VA Management – Rescue Time & Excel
Show / Guests
26. Choose a show title that you love and others like.
27. Pick a topic / style for your show that is something you have a deep passion for or can acquire a deep passion for.
28. Telling stories is often more compelling than sharing straight facts…. If you can tell stories while sharing facts, you will have a show worth listening to.
29. Your podcast logo can be done easily through 99designs.com or by Aaron Pierson http://aaronpierson.com/ – both recommended by John
30. Don’t overthink your logo… It’s important and can always be changed.
31. Create a format that compliments your avatar needs
32. “Top guests” are often more available and willing to give you a chance than you think… Go for the top and you will be surprised.
33. Always be the nicest person you can with every guest, respecting his or her time and desires to be on your show.
34. Be professional at all times.
35. Don’t waste your time on guests that are difficult.
36. Don’t waste guests time by not being prepared.
37. 99.9% of guests are great.
38. Be flexible with guests and realize they are just thinking WIIFM too.
39. Technical glitches will happen.
40. Practice 10 times before doing your first interview.
41. It’s never a good idea to “Wing it”, unless you have practiced winging it.
42. If you mess up during the show… AND YOU WILL… Breathe, fix and keep going.
43. Don’t forget to send pre-show emails – This will help your guest to
44. Don’t forget to send post-show emails – This will help your guests to know you cared
45. Don’t forget to send episode release emails – GUESTS WILL SHARE if you ask them to share the episode = SHOW GROWTH!!!
46. Always ask for guests referrals for your show… “I’m looking for more amazing guests like you… Who do you know that would be a good fit for (insert show]
Costs / Monetization
47. Give yourself a clear idea on what your costs will be BEFORE you launch… Include in those costs, subscriptions, equipment, outsourcing, content, logos, website design, hosting, etc… This can catch you by surprise if you have not considered everything.
48. Have a clear monetization plan and stick with it from the get go.
49. Sponsorships may not be your silver bullet early on… Consider multiple streams.
50. If you have a product / service already, start with that to create income.
51. There is a strong emphasis on informational products as a way to monetize businesses these days… If this is NOT you, it’s ok, monetize your podcast with what works for you.
52. Have a clear list building plan in place BEFORE you start.
53. Identify 5 offers that your avatar really wants before you start.
54. Create at least 2 offers before you launch to funnel people into your list and so you can test.
55. CREATE SIMPLE OFFERS… Man I wasted a TON of time trying to create complex and overly deep offers!
56. Use Option Monster on DAY 1 of your website launch to capture ALL possible leads
57. Know that setting up an offer is EASIER than you think… So just do
58. Test, test and test some more to create the highest converting optins
59. Be consistent with your list
60. Always provide value to your list in every email
61. If you aren’t seeing the results you expect, then pivot quickly and try things til you find something that works.
62. Use Social Media to funnel people back to your list.
63. If you can afford it… Paid Ads across many platforms, especially Facebook, is a great way to generate leads for your list.
64. Outsource what you can afford.
65. Outsource what you know needs done.
66. Create videos for every task you want someone else to do.
67. Walk your Vas through 3 – 4 times so they get it, you know they get it and they could teach it themselves.
68. Odesk has a great # of VAs that you can find to kick things off if you need.
69. Remember to use simple templates for the hiring, vetting and releasing process.
70. Hire for quality over hourly… IMO $5/hr VAs are 300% more productive than $3/ hour VAs
71. Expect and communicate what you want and you will get it.
72. Don’t assume anything
73. Always be more communicative than less
74. Meet daily to start, move to weekly and then as needed. Your VA will appreciate this and so will you.
75. Give your Vas permission to analyze your show, brand message and add ideas on making the show / platform, etc better… Often times, hiring someone at $5/ hr will give you someone pretty highly educated and able to handle that level of thought.
76. Be part of PIFF every Friday if you can
77. Ask your mom, dad, uncle, aunt, friends, neighbors and relatives to leave reviews
78. Have a clear plan to try and get 1 – 2 reviews every day
79. Show people exactly how to get reviews… Use audio / video / text to show
80. Use email interactions to get reviews from people commenting on your show.
Social Media / Engagement
81. Choose one platform that you can start with to create a beachhead and then tackle the others, UNLESS you outsource and can afford that.
82. Give yourself 10 minutes to do work for each platform every day…
83. Twitter is a “news feed” and posting 25 – 40 tweets/ day is great and can create interest.
84. Following the followers of influencers will help you to find the right people for your show across all social platforms.
85. Always use images, they convert SOOOO much better across all platforms
86. Find and get involved with groups
87. Use hashtags and keyword specific posts to leverage trends and what’s popular
88. Engage daily and respond to all personalized tweets, messages and those interested in your show.
89. Outsourcing tasks for social media is a great and effective way to grow your audience, while not spending your entire marketing budget in one place.
90. Buy what you can afford without the show sounding poor.
91. Get VERY familiar with how to use the equipment you purchase.
92. ATR2100 is a cheap, but effective mic, without having to pay
$1,000s for a higher cost setup…
93. Watch and re-watch EVERY STEP before you start so you are familiar with things
94. When tech glitches happen, stay calm and try to resolve… If you can’t resolve immediately, reschedule and quickly fix… It’s ok, things happen.
95. Lynda.com & YouTube has great videos on editing your podcasts in most any software available.
96. Give yourself MUCH more time early on to edit episode… It will get easier with more practice.
97. I wish I would have gotten more feedback on my edits early on from others to get their insight… So ask what others think about the quality on your editing.
98. Don’t concern yourself with stats…
99. If you concern yourself with stats, only look 1x per day / 1 x per week
100. ASK to be on other shows to get the word out about your show!
101. BATCH EVERYTHING – Batch creating your guest request… Batch emailing the guests… Batch… Podcasting… Editing… Social Media… Etc.
There you have it: So You Want To Start Podcasting… 101 Lessons Learned after 100 Episodes of Sidepreneurs
At Sidepreneurs Your Path To Freedom is all about launching, growing and graduating into fulltime entrepreneurship. Go and take action today!