Rory Vaden is a self-disciplined strategist, keynote speaker, executive coach and award-winning entrepreneur whose book, Take the Stairs is a USA Today and New York Times bestseller. His new book Procrastinate on Purpose is the first book ever to focus on the emotional side of productivity and it presents five methods to literally multiply your time. Besides being a regular contributor to Huffington Post and American Express Open Forum, he hosts the Daily Discipline Podcast and has been featured by a number of media outlets and publications including CNN, Fox News, the Wall Street Journal, Fast Company and more. He’s the co-founder of Southwestern Consultants and the man who is simplifying self-discipline.
Distraction is a dangerously deceptive saboteur of our goals. — Rory Vaden
Rory spoke about the rapid rise of his business based on opportunities that came his way, especially because of Toastmasters. He wanted to change the way people thought about self-discipline. There are many forms of procrastination and he talked about the emotional aspect that comes along with that. He expressed how important time management was and ways to make more time to do the things you need to do. You must give yourself permission to make the time. Rory’s two books, Take the Stairs and Procrastinate on Purpose are excellent resources of how to give yourself permission.
Rory’s One Idea
When he was in college at Denver University as an accounting major, he was recruited to the Southwestern Advantage program for five summers. Within that time he worked for 14 hours a day making straight commission selling Children’s Education reference books door to door. He made a total of $250,000 and that was what inspired him to start his own business. He decided to then pursue speaking with the help of a Hall of Fame mentor and Toastmasters. He trained for 18 months and thousands of dollars on coaching, books and film to prepare for the World Championship of Public Speaking, at which he placed second at the age of 24. Rory was the top recruiter at Southwestern and his friend Dustin was the top salesperson who made $100,000 in one summer. Rory’s runner up placement at the World Championships served as a catalyst for Dustin and himself to go into business teaching professional salesmanship to companies. Their company started with four people out of a two bedroom apartment and has rapidly grown to what it is today with 65 coaches and consultants and 900 active clients.
“I’ve always felt very clearly that the core part of my being here is to share and help people understand the concept of self-discipline.” He took the issue of procrastination, broke it down and deconstructed the mindset of ultra performers and wrote Take the Stairs. Procrastinate on Purpose was unplanned but echoed the topics that Take the Stairs touched upon. His books talked about time management and giving permission to take care of things out of order. “The way that you multiply time is by giving yourself the emotional permission to spend time on things today that create more time tomorrow.” The details of Procrastinate on Purpose can be found at:
Procrastinate on Purpose features a free one hour webinar and links to buy both books.
Lessons / Struggles
The business started growing very rapidly and they became overwhelmed with all the things they needed to keep up with. They turned their focus on the number one issue that many of their clients had which was time management.
“Time is something you cannot create more of.” You need to focus not just on urgent things but also those of great significance.
Most people only live for the day so they “…live in this constant state of interruption.” You need to counterbalance the urgency.
Lesson learned from his partner’s two year old daughter when she cried because she didn’t want her father to go to work. “And how we choose to spend our time has as much to do with feelings of guilt and anxiety and worry and stress and fear and our need to feel valued, importance, successful.”
5 Moves To Start A New Business
- Hire for character and integrity not for skills; not even for passion
- Spend less money early on and force yourself to bootstrap it even more. Having too much money at the start of the business is dangerous as it allows you to try out too many things.
- Spend more time talking about the vision of why you’re building your company and less time talking about what you’re doing. Think about why the company exists.
- Fire people faster. You’ll know within the first two weeks if it will work out. “If they’re not impressing you it’s because they’re not working.”
- Spend more time with people one on one, mapping out a long term financial vision. Show them how to make money over a given 10 year period not just in the now.
Take the Stairs: 7 Steps to Achieving True Success by Rory Vaden
Secret To Success
“Successful people have formed the habit of doing the things they know they should be doing even if they don’t feel like doing them.”