Roger Graves is an entrepreneur and marketing automation expert who was sold on web based software Infusionsoft the moment he saw it in action. Using his background in systems and control engineering, Roger dug deep into the software’s features learning the secrets to leveraging it effectively. Today, he uses his research to create and simplify training material that teaches other business owners how to implement the latest strategies in Infusionsoft technology for greater profit growth. Roger is the founder of AutoFocus Marketing.
Work on the indoctrination welcome sequence and you’ll be head and shoulders above your competition. – Roger Graves
Automation helps entrepreneurs set up their website, get the opt-in form and then start segmenting and customizing the message to each of the categories so that it resonates more with them. It’s extremely easy once you’ve learned it. Go to tutorials or find people who can teach you.
Roger’s One Idea
Roger has always wanted to do sideline businesses since high school. As he was researching Infusionsoft, he realized that it fit right into his engineering background. As he was helping other people with this technology he realized how much he loved it.
Roger helps entrepreneurs figure out how to automate their marketing strategies. He helps them focus on their “low laying fruits” and then implement some models.
♦ What is your goal for your website? Make sure that you have an opportunity to offer them something that’s meaningful – front and center, big and bold on the “About” page.
♦ Free offers – give them a piece of a content that’s above and beyond what you’re offering.
♦ Follow up once you get their emails. If you wait too long they’ll forget who you are.
♦ Engage them in your offer.
5 Moves To Start A New Business
If they were to start another business today, they would concentrate on these areas:
- Do a deep assessment of your priorities. What’s important to you?.
- Who do you want to work with? An avatar, persona, who do you want to service?.
- Connect and network with other people. Like-minded people.
- Find a coach or a mentor.
- Start! It may not be perfect the first time – just start.
E-Myth Revisited by Michael Gerber
Secret To Success
Continuous learning – learn, do and then teach.