Patrick Galvin is a public relations expert, brand strategist, and professional speaker with a passion for helping organizations increase credibility, visibility, and sales without the use of advertising. In addition to co-authoring the popular book, Secrets of a Working Dog: Unleash Your Potential and Create Success, he regularly presents keynotes, workshops, breakout sessions, and webinars throughout the U.S., Canada, and Latin America. Patrick is a man who knows how to develop relationships that galvanize business success and he is also the founder of The Galvanizing Group.
Many businesses out there have very interesting stories behind them…get attention without paying for it. – Patrick galvin
The Galvanizing Group started out through networking. Patrick physically went to as much networking events as he could to meet potential clients. He believes in providing educational messages that people can take away and use. Success Habit: Every day, do some act of gratitude for someone he knows.
Patrick’s One Idea
Patrick’s business started while he was in college. While helping his father get attention for his hammock sales, Patrick came up with a PR stunt which got a lot of media attention and hammock sales went through the roof. He realized that PR will drive sales so much more than advertising.
The Galvanizing Group help their clients grow their businesses through PR as opposed to advertising. They help their clients reach their customers either develop their current brand or by creating content and niches for them.
To connect with Patrick Galvin:
♦ Identify who might be interested in your story.
♦ Study the targets carefully.
♦ Have your content be relatable to what people would want to cover.
♦ Have and angle or timely hook to your story (it needs to make sense).
♦ Be persistent. Be prepared and do well.
♦ Follow up and thank them.
♦ Leverage the coverage as much as you can.
5 Moves To Start A New Business
If they were to start another business today, they would concentrate on this key factor:
- Go to one network event per week.
- Start your business with daily acts of kindness.
- Start with a CRM (Customer Relations Management) system right away.
- Put video out there as much as possible. Have a video on your LinkedIn page.
- It’s not enough to do a great job – 50% of the people will have to asked for referrals.
Moonwalking with Einstein: The Art and Science of Remembering Everything by Joshua Foer
Secret To Success
Have the attitude of gratitude.