Mike Martin is a serial entrepreneur and the founder of Audvisor, a new smart phone app that offers 3-minute audio clips featuring expert advice from industry thought leaders such as Guy Kawasaki, Heidi Roizen and Seth Godin. The clips cover insights on a range of topics from advancing your career to being a great leader. Mike is also an advisor to several emerging software companies helping them with investments, sales and product road map strategies.
If you don’t believe in what you’re doing, you’re not going to do a good job. – Mike Martin
When you’re first starting out, it’s good to have a partner that has skills at a different level of strength but have the same value as yourself. Success Habit: “You know what you don’t know.” Be able to see the things that you’re good at and thing you’re not good at. Bring people in that can fill what you’re lacking.
Mike’s One Idea
The whole idea of the business came about because Mike and his partner Jeff were solving a problem. They had noted that people are listening to non-fictional books less and less these days. People are more into getting their information in smaller chunks at a time. The solution was how Audvisor came about.
Audvisor is giving useful information to people during small pockets of time throughout the day.
♦ Believe in yourself when no one else does at the same time be realistic.
♦ Are you solving a problem? Will I use this product? Get real honest answers.
♦ Surround yourself with people who will believe in you.
♦ It’s important to have a plan but be flexible.
♦ Do things that make you remarkable and stand out.
5 Moves To Start A New Business
If they were to start another business today, they would concentrate on these areas:
- Solve a problem.
- “Don’t drink your own Kool Aid.” Talk and listen to people who will be honest with their opinions.
- Iterate fast – fail fast. Learn from your failures.
- Know your competition and make yourself remarkable.
- If no one is willing to invest in you, you might be missing something. Don’t ignore.
The Purple Cow by Seth Godin
Secret To Success
We’re solving a problem. We’re bringing people together and putting something valuable to all our users.