Laura Roeder is a social media marketing strategist and speaker who has been named a Top 100 Entrepreneur under 30 by Empact Showcase multiple times. Besides launching MeetEdgar.com, a social media scheduling and marketing automation app, she founded LKR Media where she creates training courses for business owners learning to leverage online marketing and social media. Laura regularly keynotes at popular industry events such as South by Southwest Interactive and BlogWorld, as well as features in influential publications such as Fast Company, Bloomberg, and more. Laura Roeder is the founder of RoederStudios.com.
Only 4% of the people who like you on Facebook are going to see any given update. – Laura Roeder
Social media marketing, content marketing and Facebook ads has been an important part of the growth and acquisition strategy to announce “Edgar”. In coming up with the name “Edgar” she found that it was very memorable to people as she first coded the project that. So they decided to stick with the name. Success Habit: Iterating what works. Never rest on your laurels.
Laura’s One Idea
In getting the idea for her current venture, “Edgar”, when Laura and her team were creating social content for her own company they had to up the content and upload them onto a scheduling tool. After noticing that the tool they were using didn’t have the capability to be re-clicked or to be shared multiple times, she decided then to set up her own tools. That’s how “Edgar” was born.
Laura’s goal is to make “Edgar” smarter to help people find the best and worst contents and finding the best time to post their content online. It will be a more hands-off approach to getting their social media done.
“Edgar” is about repeating your best content on social media. This is important if you want to have effective social media marketing.
♦ Batching = Getting all emails done at once, consolidating work, categorizing
♦ Re-use content = if you only post something once, that’s waste of your content, new people will discover you every day.
5 Moves To Start A New Business
If they were to start another business today, they would concentrate on this key factor:
- Make sure you have something that people are willing to pay for. Ask for money and see if anyone will give you money.
- Assemble a team as soon as possible.
- Start a blog.
- Start with some sort of consulting/coaching – talk to real people every day.
- Leverage social media to get to know your audience really well.
Rockefeller Habits by Verne Harmish