Mark Schaefer is a world renowned blogger, keynote speaker, author, educator, and social media consultant who has made many media appearances and have been featured in publications such as the New York Times, Wall Street Journal and Fortune. Besides regularly contributing to his award winning marketing blog (grow), he co-hosts The Marketing Companion Podcast and often speaks at social media conferences such as South by Southwest. Mark’s bestselling marketing books include Tao of Twitter, Return on Influence, Born to Blog and Social Media Explained. Mark is the founder and Executive Director of Schaefer Marketing Solutions.
If you’re not acquiring customers and find ways to serve them, you will die. – Mark Schaefer
Be realistic and prioritize your responsibilities. In today’s market place you can’t be satisfied with what you’ve done. How are you creating new value now? Re-invent always. Success habit – discipline yourself to only work on revenue generating activities – everything else should be outsourced.
Mark’s One Idea
As Mark realized that he is a marketing person who can “speak” IT and his teaching course was also bringing more clients in. He incorporated his two main skills into his current business.
Mark has a few revenue streams but the core of his business is consulting. Mark pulls in revenue through public speaking and books sales as well.
To connect with Mark Schaefer:
Seriously think through your marketing plan – should always be about customer acquisition
4 Moves To Start A New Business
If they were to start another business today, they would concentrate on these areas:
- Do the work up front to find an unsaturated niche.
- What are your points of differentiations? “Only we….” Finish the sentence.
- Strategy is different today – keep looking for the next “hole”, a continuous process.
- Always be intellectually honest. Be rational.
Secret To Success
The secret comes from the customers. What are they saying? What are they buying? Have the confidence to keep running and looking.