Kaleigh Moore is a content marketing specialist, social media expert and copywriter with a passion for helping businesses and non-profits expand their online reach through creative, engaging strategies, graphic design, branding and carefully crafted content. In addition to writing and editing content Kaleigh manages social media accounts for clients and offers training and speaking sessions on using social media effectively. Previously, she was the owner of UE Jewelry, a top selling online store that functioned on zero paid advertising. Kaleigh is the founder of Lumen.
Blogging…a piece of a bigger strategy…it’s about how much value there is in the content. – Kaleigh Moore
Kaleigh started out with a strong focus into social media. Blogging has become about an approach to creating amazing content. It’s about the value of your content. Success Habit: Make a list every day prioritizing everything.
Kaleigh’s One Idea
Lumen is related to a force of light. Kaleigh came up with Lumen to help highlight all the great works that small business owners out there are doing. After she had experimented with UE Jewelry, Kaleigh wanted to help other business owners build their own businesses from all the things that she learned. Freelancing with Lumen became a full-time production.
Lumen is mainly focused on copywriting for blog content as more and more people kept coming to her.
Turn a relationship to a referral.
♦ Under promise and over deliver
♦ Always write a thank you and send treats
♦ Maintain quality over time
♦ Ask for referrals
5 Moves To Start A New Business
If they were to start another business today, they would concentrate on this key factor:
- Personalize your brand.
- Take a few business courses.
- Do research on clients.
- Have a lot of mentors.
- Read more – always opportunities for education.
The Thank You Economy by Gary Vaynerchuk