Justin Baeder is an independent educational consultant, author, researcher, and speaker who supports school administrators in becoming high-performance instructional leaders. As director of The Principal Center, he regularly writes about principal productivity, performance, and technology at Eduleadership.org, as well as speaks at national conventions such as the NAESP and ASCD. Justin is an educational expert and also hosts Principal Center Radio where he interviews thought leaders about the best professional practices for high-performance instructional leaders.
Anytime we can solve other people’s problem through the solutions we are creating, that is going to have a higher chance of success.” – Justin Baeder
Justin wanted to make it easier for administrators to get the education and training they needed. Success Habit: Keep up with email.
Justin’s One Idea
Justin started doing webinars on the side to teach people how to use the iPad. The iPad took off as a useful tool for Administrators so the webinars took off. They thought it could be a full time business.
The Principal Center does online education for school administrators. The type of professional learning that administrators would do at a conference they would make that available on demand in a flexible format with people attending webinars, listening to podcasts and taking self -paced courses online. They have two main membership programs, a small one and a big one, oriented around the work of leadership.
Justin found that he only needed to make decisions on a few important things. He needed to decide things like what the webinar will be called, what the date will be, what product does it promote and about ten other things. Justin built a template in an app called Podio to plug in the important information and the app would tell him what to do next. It turned two days worth of work into about an hour.
5 Moves To Start A New Business
If they were to start another business today, they would concentrate on this key factor:
- Start on Facebook.
- Build an email list.
- Find out what people need.
- Do webinars.
- Create membership programs.
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
Secret To Success
Principal Center gets lots of inexpensive leads from Facebook ads that lead to an opt-in page with a PDF download.