Josh Turner is a former CFO turned marketer, author and entrepreneur with specialties in webinar and LinkedIn marketing strategies, lead generation and campaign management. In addition to writing How to Create a Step by Step LinkedIn Marketing Strategy for Your Business, Josh created Linked University, a leading training program for building a business via the popular professional network. He often contributes to his business blogs and media outlets such as the Huffington Post where he shared his ideas and insights. Josh is the founder of Linked Selling and Webinarli.
I couldn’t be a full-time sales person and a full-time marketing manager and…a business owner – Josh Turner
At the time Josh’s clients requested to be taught his methods on LinkedIn, he first tried to find businesses out there that he can refer them to. Since he couldn’t find anyone that ran a LinkedIn service at a high level as he would, he decided to go ahead and offer the training service as well. Success Habit: Meditation: being focused on the task for the day.
Josh’s One Idea
Josh decided to go off on his own after the company he worked for shut down in 2009 since he’s been a sidepreneur already while working full-time. He began as a freelance CFO for a couple of clients when they noticed what he was doing on LinkedIn and asked Josh to teach them his program. This was the beginning of Linked Selling in 2011.
Linked Selling now has clients all over the world. Their webinars have been the best platform for lead generation.
Things not to do on LinkedIn:
♦ Don’t just let it sit there not doing anything.
♦ Going for the “kill” way too early – build the relationship first.
♦ Position yourself as a real expert within your industry.
5 Moves To Start A New Business
If they were to start another business today, they would concentrate on this key factor:
- Look for a service that’s marketable to a broad audience but be a niche type product.
- Pricing: value ladder.
- Start right away on building out webinars and driving traffic into them.
- Work hard in doing good work for people.
- Work with integrity.
The Ultimate Sales Machine by Chet Holmes
Secret To Success
Willingness to try new things and always looking over the horizon for new things. Focus on your business but don’t be content.
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