John Warrillow is the creator of the Value Builder System, a statistically proven methodology for improving a company’s value by up to 71%. He is the author of the bestselling book Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc. Magazine as one of the best business books of 2011. John’s newest book, The Automatic Customer: Creating a Subscription Business in Any Industry was just released by Random House in February 2015. An aging and avid sportsman, he has dragged his body around 5 marathon courses, 1 Ironman Triathlon and the L’Étape du Tour bike race.
Those businesses that have recurring revenue are the most valuable. – John Warrilow
John decided to have a small goal to take the pressure off. They just wanted to see the viability of their business. Somewhere along the line, John realized that their business couldn’t stay small for a long time. Success Habit: No emails, tackle one project first thing in the morning at least 45 minutes before the kids get out of bed.
John’s One Idea
When John wrote the book Built to Sell, he bought the domain and created a questionnaire that will allow a business owner to assess the sellability of their company. It turned out that the questionnaire became one of the most popular thing they’ve done, which then sparked the idea of turning this into a business.
Through the Sellability questionnaire, they built the Value Builder System, a 3-part methodology used to improve the value of their client’s company. The businesses who go through this methodology has increased the value of their business by 71%.
♦ Show potential buyers the longevity of the business and recurring revenue.
♦ Most customers are moving into subscription-based transactions.
♦ Subscribers make your business more valuable and more predictable.
♦ Subscription memberships make customers more likely to buy other things from you.
♦ Niche down.
5 Moves To Start A New Business
If they were to start another business today, they would concentrate on this key factor:
- Try selling and see if your business will grow.
- Go to Elance and get a logo.
- Create your website but don’t spend a lot of money into it.
- Get a one-color logo.
- Find someone and sell them your products.
The E-Myth by Michael Gerber
Secret To Success
I care about leaving some sort of legacy, contributing to the world at some tiny level and leaving a slight dent in the Universe.