John Corcoran is a former Clinton White House writer turned attorney, small business advisor, and relationships and communications expert who teaches entrepreneurs how to leverage relationships to attract more customers and boost revenues. Besides creating The SMART Business Revolution podcast, he regularly writes for publications such as The Huffington Post, Business Insider, Get Rich Slowly, Art of Manliness, and more. John Corcoran is the founder of Smart Business Revolution and Corcoran Law Firm.
People don’t hire businesses; they hire individuals. – John Corcoran
Relationships are the key to building your business. John stressed the importance of having mutually beneficial relationships. You need to give more than you take. Help others and they in turn will help you. Success Habit: 5 Minute Journal – every morning fill that out.
John’s One Idea
As an attorney, John worked for other law firms and the idea came about that he probably had enough loyal clients that he could support himself if he opened his own law firm. Law is a service and relationship business. You need to learn a lot about how to run a business and if you tried a different industry than the one you were already working in, the road would be very rough.
Other than his law practice, John started devoting more time to his blog and podcast. His readers and listeners were really interested in his experience in building relationships as it’s the relationships that will assist you in building your business. John turned the focus of his business to helping other entrepreneurs, business owners and professionals get better at building relationships online and offline that could potentially move their career and business forward.
To connect with John and download five free email templates, please visit:
♦ Creating your conversation list. Come up with a list of 50 or more people of which you can focus your efforts upon.
♦ Introductions are important. If you want to be introduced to other people to broaden your network, you need to do introductions first.
♦ One of the biggest problems new entrepreneurs experience is that they think they’re an island. You cannot focus only on yourself and your business.
5 Moves To Start A New Business
If they were to start another business today, they would concentrate on this key factor:
- Have a clear conversation list.
- Start sooner – don’t waste time.
- Surround yourself with other entrepreneurs more frequently – wealth of information.
- Take time off away from the business. Take weekends off, take vacations to refocus yourself.
- • Quicker from a service based model to a diversified model with products – with a service business, there’s only so much you can charge and so many hours you can work. With a diversified model with producer, you can take advantage of different segments of your market with a product that you develop once and be able to sell many times over.
Give and Take: Why Helping Others Drives Our Success by Adam Grant
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall
The Five Minute Journal: A Happier You in 5 Minutes a Day by Alex Ikonn