Joanna Penn is an award winning, creative entrepreneur, inspirational speaker and New York Times and USA Today bestselling author of thriller fiction. Besides being voted one of the most innovative and influential people in the creative industries by The Guardian, she has also appeared on Sky News, The Huffington Post, Forbes and more. She often speaks on topics such as Internet marketing, digital publishing and entrepreneurship and has several non-fiction best sellers, including “Career Change” and “How to Market a Book.” She is also the founder of The Creative Penn.
As an author and entrepreneur, on her journey from the Scuba Diving business, into the Internet based opportunities and all its benefits of no employees, location independence, no major overhead expenses and freeing the creative mind to work whatever you may be passionate about. Joanna shared about how it was writing and sharing how she came to the decision to follow her passion and dreams through a career change that has resonated with her readers. Writing is a long term business. Often the best marketing is writing another book. You can upload of your work on Amazon, iBooks, Nook, SmashWords and other sites. Being a writer not a quick way of making money. She shares the struggles and lessons learned along the way because she desires to help others find their passion (whatever it may be) and follow a plan that ultimately has them saying, “This is a fantastic Life!”
Really identify what type of life you want to live and make decisions around that. Research, spend a good number of hours on this to know what is of interest to your audience. You have to learn who your target audience is and learn how to market to them. Spend a bit of money to learn from people how to do this. Then, ACT on it (do something) …”some days will be amazing, but other days may be a wipe out.” Get back up and get on with it.
Joanna’s One Idea
“Creative Penn was not my first business. One idea that launched this was realizing and making a decision on how I really wanted to live my life.” She only realized this when she failed in another business. She started a scuba diving business in New Zealand which was a passion based business and over time she realized this was not what she wanted to do. The cost of running this business and demand on her personal time was too high. With no clear idea of what she wanted to do, she decided that what she really wanted was to be location independent. Not dependent on physical location, she didn’t want any physical assets. She wanted scalable income and not be dependent on when other people have jobs for her so the Internet was a good idea. She wanted to her intellectual property. As a self-proclaimed introvert, she needed a lot of time alone creating. Having employees is stressful. Put that all together and at about 34 she had been trying to work this out, so she wrote a book and fulfilled a dream. “I want to help everybody with their journey in writing a book…it blossomed into a career.”
“The fundamental rules of content in why people buy stuff is education, inspiration or entertainment. I write non-fiction books, thrillers, for entertainment, and non-fiction for authors and creative entrepreneurs.” Over half of her revenue comes from e-books, print books, audio book, translations and other rights exploitation. She is also a professional international speaker. She is an affiliate income from her blogs as well. She also gets sponsorships through her podcast.
Non-fiction ages and has to be updated over the years, but fiction never gets old. All of these with the exception of public speaking give me scalable income.
Lessons / Struggles
Right after she published the book she realized that she knew nothing about marketing and sales. “I learned how to write a book but I didn’t know anything about marketing.” You have to market and I knew nothing about sales in the beginning. It took about another 2 years.
There’s a myth of being an author = “You write one book and you become a millionaire.” “I’ve written a book and actually nobody cares.”
Indy authors should think about who their audience is. You should do research… authorearnings.com…will help you see what other authors are making.
When you write, you actually have to reach people. Once you’ve written a book you have to do marketing and sales.
Choose yourself…”Don’t wait for permission, just get on with it.” Being an Indy Author is basically a self-published writer. You can upload of your work on Amazon, iBooks, Nook, SmashWords and other sites. “You can actually go straight to the reader.”
Business for Authors by Joanna Penn
The Compound Effect by Darren Hardy. Little efforts make big difference incrementally over time. Little things we do every day.
The Success Principles by Jack Canfield. Take 100% responsibility for your life…make the decision and take action.
How To Market A Book by Joanna Penn