Jay Baer is a renowned keynote speaker, hype-free social media and marketing consultant, and serial entrepreneur, he’s an active angel investor and the host and producer of the Social Pros podcast. Fast Company Magazine has named him one of America’s Top 3 Social Media Consultants, his company’s blog has been rated as the world’s #1 content marketing blog, and his book, Youtility, is a New York Times best-seller. Please welcome a digital marketing change agent and the founder of Convince & Convert, Jay Baer!
Atomize your awesome. – Jay Baer
For the listeners, is there a market for our business? Convince and Convert…just listen to what the market it telling you. Today, we have an explosion of content and content marketing, all the different ways you can communicate. How that content is consumed will tell you a lot about your market direction. In Convinceandconvert.com, there are now 8 blog posts per week. The most important word in entrepreneurship isn’t “yes”, it’s “no”. You will have no shortage of opportunities assuming that you are as good as you say you are. Opportunities is never a problem. The challenge is which opportunities you wish to pursue. Don’t just take any opportunity that comes your way. It may not be a good fit for your expertise and your passion. Focus on the things you are uniquely qualified to do. There is no secret sauce. By giving away your expertise, you’re essentially auditioning for your potential clients.
Atomize your awesome. Take what’s awesome about your expertise and atomize it. Decentralize it. Find a way to take what you know and sprinkle it around in places where people are already spending time…Facebook, Instagram, LinkedIn…You need to understand how to really sell. Consistency is the true secret to a successful business.
Jay’s One Idea
This particular company, Convince and Convert is actually Jay’s 4th entrepreneurial venture. He had helped a number of advertising agencies start to make the digital transformation and helped them to understand what it requires to live in a digital age. When he started the company, he thought that if he could help a couple of people do this, he knew that he could help a lot of people do this because there was a lot of businesses out there who really weren’t quite there yet. To help smaller to medium size advertising companies and some public relation agencies as well. He was able to help them understand and make the digital transformation. He was able to help some companies in North America started to do that and started a blog. 6 ½ years later, they now have a lot of “irons in the fire.”
They also work with some of the largest companies on their content marketing, Nike, Cabella’s, Purina, etc… There are multiple facets of the company now.
Jay helps audiences create marketing so good.
Convince & Convert take your social media and content marketing from good to outstanding.
Marketingpodcasts.com they help you discover podcasts that can help you become a better marketer, and a better businessperson.
Jay Today…3 minute videos, 3 times a week about social media, business, life, and about entrepreneurship. Posted on Facebook and YouTube, iTunes podcast and iTunes video podcasts. With Speechpad.com service, they transcribe the audio and post it as a blog post on the website, the transcript is then re-written and posted on LinkedIn. Then it’s published on Medium, another free blogging platform. It is also posted in other places as well. Each 3 minute video become 7 or 8 pieces of content.
Lessons / Struggles
When Jay first started his company, he was writing 3-4 blog posts a week. His initial idea was to help businesses with email marketing and conversion rate optimization.
Helping smaller agencies transition into social medial led to corporate businesses signing on.
Every sidepreneur should be creating content. It is the new advertising. Take you expertise, take what you know and give it away a little bit at a time. You’re trying to sell information snacks to sell knowledge meals.
Once a month he meets with his team to remove 15% of his time from the business so that he can concentrate on growing and strengthening the business. All entrepreneurs are control freaks…give yourself permission to delegate.