James Roche is the world’s leading expert on helping service-based entrepreneurs create $250,000 – $1,000,000 businesses working less than 20 hours a week with only one part-time assistant. As a successful business marketing coach, he has built his trademarked model “The Entrepreneur’s Path” to help 1000’s of entrepreneurs go from wondering what to do, to building a thriving, profitable business. He’s living his remote lifestyle as head coach for Ali Brown’s year-long Elevate program, Creative Strategist and Creative Director for Evolving Wisdom, and creator of the successful information product; Marketing Made Easy Blueprint. James is the owner of RocheMarketing.com.
The best marketers out there are the ones who get really present on who their avatar is. – James Roche
As a consultant, James’ advice to our audience is to be present at the market, know your client and know what it is they really want. It’s the #1 thing in marketing. What is their everyday challenge, what are they dealing with? Success Habit: Feed myself culturally, outside of the business.
James’s One Idea
James came into his business idea as a marketing and business consultant as the basic concept. After doing this for 10 years and being successful at it, things evolved and propelled him into a higher level. Most recently, they just launched a new product called ChallengeBug.com.
ChallengeBug.com is an innovative way to not just bring in new clients but bring people into a program that’s really unique. They produce create and publish challenges with various experts, a range from 7 to 21 days, it builds great engagement with an audience.
To connect with James Roche:
James Roche’s email address: firstname.lastname@example.org
♦ Interview your clients (at least 5-10 people) and ask probing questions.
♦ Let this be a springboard to get into the “why” of the problem.
♦ You’ll start to see similar values and issues – those are the themes that they want solved.
♦ Present your offer to where they are now.
5 Moves To Start A New Business
If they were to start another business today, they would concentrate on this key factor:
- Leverage existing network.
- Find the alignment between the market and what we want to create.
- Develop the path to do that with a good team.
- Systemize the whole thing.
- Enjoy time outside of the business.
On Writing Well by William Zinsser