Greg Hickman is a mobile marketing, mad man. He is the Creator of the Mobile Marketing Business Academy and author of the “SMS Marketing Handbook”. He is the founder of “Mobile Mixed”, a podcast blog, community and educational resource for marketers and entrepreneurs in the retail sector.
As a coach, speaker, and workshop facilitator, he travels the world helping business owners develop integrated mobile marketing strategies for amplified lead generation and sales. Prior to launching his latest venture he served big brands such as: AT&T, Sony Pictures and Axe. He also co-founded a boutique mobile marketing firm called, “Thumb Found”.
…find comfort in uncomfortable situations because in those uncomfortable situations is where the greatness is going to come from.- Greg Hickman
Greg and his team were out there trying to sell their software, had some clients but had a tough time selling it. There was a big educational gap and that’s when they decided to start “Mobile Mixed”, a blog and a podcast that provides a lot of free content to train and educate people on how they could be using mobile in their business. Then from there things essentially started to grow.
Greg’s One Idea
“…2007, still really, really early for mobile and in all of those conversations, I just realized that the market was very…I don’t want to say confused but, just wasn’t in the know yet about mobile. They didn’t understand it. There needed to be education and I started educating but, I didn’t realize that until 2012. So, there was a lot of struggle trying to grow that business for a handle full of years. Then it went to a side project before things really started picking up momentum.”
Greg’s Business & Links
Mobile Mixed is a blog and a podcast that provides a lot of free content to train people, and educate people on how they could be using mobile in their business.
Convert From Anywhere teaches people like bloggers, podcasters, speakers, people that run webinars, essentially online marketers how to build their email list and to increase their webinar show-up rates using text messaging.
Mobile Marketing Business Academy, which trains people that want to make money selling mobile services in their local area.
Lessons & Struggles
“I still have doubts. I think we’re all going to have doubts sometimes but, I think what I’ve learned is that you have no idea what’s going to happen. You can create what you want to happen but, there’s always going to be uncertainty.”
“I just got comfortable with that and one of my coaches and mentors had always told me “find comfort in uncomfortable situations because in those uncomfortable situations is where the greatness is going to come from”.
“You want to be confident that you can achieve any level but, even within that journey you’re going to have doubts “Can I really get there? Can I really do that or can I make that much money?” That’s just going to be natural and you just have to navigate through that.”
The One Thing by Gary Keller & Jay Papasan. It basically teaches you and talks about the importance of breaking down everything you want to do into one specific thing and how you then structure your day to accomplish this one thing.