Denise Wakeman is an online marketing and visibility expert, business blogging consultant and social media pro. Beside co-authoring several blogging programs and writing for her online visibility Tips Blog, she regularly contributes to SocialMediaExaminer.com. She has been quoted in Forbes, The Huffington Post, The Wallstreet Journal and Fastcompany.com. When she’s not speaking at conferences, mentoring entrepreneurs or traveling the world, she’s hosting her popular interview based podcast and hangout at air shows called Adventures in Visibility. She is the founder of Denisewakeman.com.
If your business isn’t online, then you basically don’t exist. — Denise Wakeman
Denise defines these days as an “attention economy” in order for people to succeed in building their business is to get people’s attention so that they would notice you. It’s all about building that initial foundation of your online business. Have your own website, blog site (recommended) so that you have a way to communicate of your own concepts and thoughts where people can go much deeper with you. There are no rules, there’s no right way or right time…be open to testing and experimenting.
Denise’s One Idea
In 1996 Denise started a coaching business in Canada without much planning from an idea from her partner at the time. She started doing a lot of research on the internet about coaching and she became hooked on working on the internet. It had unleashed her curiosity and learned so much from other people’s teachings.
Denise realized that she had already built a successful business in coaching into a six figure business through her work on online marketing even though she wasn’t the one in front of people. She helps small business owners, solopreneurs or sidepreneurs build their presence on the web. You can personally contact Denise by visiting:
Denise Wakeman Site
Adventures in Visibility
Lessons / Struggles
After she and her husband had split up, she moved back to Los Angeles but found that she was unemployable after being out of the corporate world for 6 years.
During this time, she had enough money in the bank to live off from and decided that she has all the skills and knowledge to start up her own business again. She gave herself 6 months to succeed.
If your business isn’t online, then you basically don’t exist.
You have to be consistent and present at all times.
5 Moves To Start A New Business
Aside from social media, aside from her show, Hangout on Air, her show, Adventures in Visibility, one of the marketing tactics that has helped be successful has been going to conferences and interacting live with people. An editorial calendar will help you to be very intentional of what you want to say and who you say it to. Think things through before you jump on it.
- Have your own website (blog site) as fast as possible.
- Have an email list set up. Mail Chimp for example.
- Create an editorial calendar for developing when and what will be posted.
- Make sure that your message is consistent.
- Create something of value so that you can give away so that you can start attracting leads.
Anything You Want by Derek Sivers… don’t follow the big boys… find your personal way to do business so that they get the best experience from you.
Secret To Success
Persistence – “A dog with a bone. I make it work because I don’t like the alternative.”
Other Resources Shared