Christina Daves is an award winning inventor, serial entrepreneur, speaker and trainer who has founded 4 successful companies over the past 2 decades and authored the bestselling book PR for Anyone. With no media contacts or experience in PR, Christina taught herself about generating publicity and had since become a recognized powerhouse in the industry. Besides being featured in numerous internet and print publications, she has appeared on the Dr. Oz Show, the Steve Harvey Show, NBC, CBS and more. Christina is the founder of PR for Anyone as well.
If it’s easy to you, you really are an expert… put that knowledge out there and share it with the world. – Christina Daves
Christina set up her business plan because she needed to know if there was a market. You need to know that you have a product or service that people would want. Giving it all away – just help people genuinely. Success habit: Don’t be afraid to ask.
Christina’s One Idea
For her first business, after an accident where she broke her foot, Christina had to wear an ugly, bulky medical boot. She had the idea to make it more fashionable and produced and launched the product. She taught herself how to do her own publicities. With that, PR for Anyone was born because people were asking her how she did all that. She knew there was a market for her training.
With PR for Anyone Christina teaches small business owners how to get publicity for their service, brand or business with tools, tips and tricks. Helping businesses to know what to do effectively.
PR For Anyone: A hundred plus affordable ways to create buzz for your business.
♦ Your brand is your buzz. Send a consistent message across all mediums.
♦ Knowledge is power.
♦ Help A Reporter Out (HARO). A query service 3 times a day.
♦ Make yourself newsworthy.
♦ Who to send it to – find the right journalist.
5 Moves To Start A New Business
If they were to start another business today, they would concentrate on these areas:
- When you start your website, make sure it’s something you can modify.
- Don’t hire experts if you don’t have performance benchmarks.
- Use sites like Elance and Fiverr when you’re first starting.
- Limit the number of skews (for product based business).
- Pre-order for products.
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Secret To Success
She’s not afraid to ask and stays passionate about what it is she’s doing.