Chris Dreyer is the founder and CEO of attorneyrankings.org. He is an internet marketing specialist, consultant and author. His full service marketing agency caters specifically to law firms and independent lawyers helping them create personalized campaigns for greater online reach. Besides writing An SEO Guide for Lawyers, he regularly contributes his expertise to lawmarketing.com and the Attorney Rankings blog. Prior to launching his agency, he worked as an independent contractor for Intuitive Website and founded a successful affiliate marketing company called Black Diamond Marketing.
Become an authority, become an expert in that niche. – Chris Dreyer
After a disappointing meeting with the bank, Chris turned to friends and family to raise the capital he needed to get his business off the ground. Chris encourages new entrepreneurs to obtain as much knowledge as possible about the business you’re about to dive into. If you learn what your competitors do you can ultimately position yourself to make better offers for your future clients. Once you’ve become an expert…it’s a lot easier for consumers to turn to you as an authority for help. You want influential magazines or individuals to mention you as an authority in your niche. Strategic content development – engage on the top social media sites. Link out to top authorities in your niche and piggy back on their social followings.
Chris’s One Idea
Chris went from teacher to online marketer to expert in Attorney SEO by “obsessing” and doing every he could to learn his industry.
Attorney Rankings is a full service marketing agency.
Turn yourself into an authority. Get on influential sites. Have other big names mention you. Get third party awards and certifications. Try to get seen in big magazines and publications.
5 Moves To Start A New Business
If he were to start another business today, he would concentrate on five are:
- Talk to a master tax attorney for opportunities of savings.
- Start earlier as soon as you develop a more understanding of the niche.
- Take a risk for advertising purposes.
- Engage more frequently with more authorities to build your own trust.
- Create plan (a comprehensive plan) as early as possible. Capital, content, and more specific plans to apply to your business.
Influence the Psychology of Persuation by Robert Cialdini
Secret To Success
Experimenting: find your own methods of success.