Brian Carter is a powerful and entertaining keynote speaker and social media marketing expert who teaches growth-minded businesses how to boost profits. As a bestselling author he has several popular titles including LinkedIn for Business, The Like Economy, Facebook Marketing and The Cowbell Principle. In addition to speaking at top marketing conferences and being interviewed by Forbes, the Wall Street Journal, Bloomberg TV and more, Brian has contributed to leading marketing blogs including Mashable, Social Media Examiner and Convince and Convert. Brian is the founder of the Carter Group.
You have to figure out how you’re different and more valuable than other people or else you can’t win the business. – Brian Carter
Networking is valuable. Find people who can complement you and mentor you. Facebook ad manager will give you all the market research that you’ll need. There are a lot of testing involved. You need to be willing to go through this with patience. Be a learner. Success habit: constantly write.
Brian’s One Idea
Brian had a successful AdSense business at one time but his current business idea came from a job where he ran the marketing department of a company very successfully. Through this job, it allowed him to garner the connections he needed to go off on his own for an online Facebook marketing training program. This led to writing a book, networking and blogging.
The Carter Group is a boutique company. Focused mainly on Facebook advertisement. Speaking gig is another main revenue stream.
The Cowbell Principle – If you love it, you’ll put the hours to doing it and will do it great. It has to be valuable to others.
How to find your cowbell: What do you want to do, or what have people paid other people to do? Ask people around you. Is this something that people will pay for?
5 Moves To Start A New Business
If they were to start another business today, they would concentrate on these areas:
- Create videos.
- Go to conferences and network & social media.
- Get people on the phone.
- Facebook ads.
Secret To Success
Insecurity – he is driven every day to prove his value. Leverage your inner demons for good.