Andy Crestodina is a top rated speaker, web strategist, and content marketer who’s been named both a Top 100 Digital Marketing Expert and a Top 100 Content Marketing Thought Leader. Besides authoring Content Chemistry, an Illustrated Handbook for Content Marketing, he regularly contributes to leading industry sites such as Social Media Examiner, keynotes at marketing events such as Content Marketing World and writes his company’s popular marketing newsletter. Andy is the co-founder and strategic director of award winning Orbit Media Studios.
In the beginning you have to be a good hustler. – Andy Crestodina
The strategy in concentrating on the Chicago market, there’s less competition which allows them to be quite dominant in that space. This generates a lot of demand. You have to keep taking off hats and keep replacing yourself, finding people who are better at things than you are. Be humble. Success habit: Working harder. Get to bed an hour earlier, get to the office an hour before everyone else, and work on something important that only you can do well before opening your email.
Andy’s One Idea
Andy has always been driven to be creative in combining art and science. In working with interactive comic books, he learned multi-media to combine art and science. He then made the jump from his corporate job into the multi-media client world in December, 1999.
Orbit Media is a web design company focused mostly in the Chicago market. They also do a lot of teaching on marketing.
♦ Two main skills in web design: Hackers & Hustlers.
♦ Hackers solve problems & create value (resourcefulness).
♦ Hustlers are marketing people (empathy – knows what the market needs).
5 Moves To Start A New Business
If they were to start another business today, they would concentrate on these areas:
- Better defining target audience.
- Better clarifying value proposition.
- Network earlier (offline & online).
- Get into full content sooner.
- Make different decisions who to partner with (and proceed with caution).
Content Chemistry a Handbook for Content Marketing by Andy Crestodina
Everybody Writes by Ann Handley
Secret To Success
The connection to the passion. Find a business that will motivate you to go the extra mile. You need to know yourself. Do what you love.
Content Rules by Ann Handley