Amy Schmittauer is a web video creator, in-demand speaker and digital marketing consultant who helps entrepreneurs create killer strategies for growing their online presence and social relationships through content marketing, editorial management and media outreach. Besides delivering personal branding and content marketing coaching, Amy hosts the Marketing Lifestyle Show and regularly contributes her insights to her Savvy Sexy Social YouTube channel. Amy is also the founder of Schmittastic Vlogs, Savvy Sexy Social and Vlog Boss Studios.
You find that when you’re so excited about what you’re doing, you do it every waking moment. – Amy Schmittauer
“All you can do in this industry is be a student.” Embrace self-education. Amy emphasized the importance of your headline on your videos. Whatever the video is about should be the focus in the headline.
Amy’s One Idea
Amy discovered social media marketing while working in a very secure job. She transitioned into entrepreneurship after she realized that she was being successful on her online presence.
Amy focuses video content strategy. Her goal is to make any small businesses realize that video is within reach. Amy mostly sells her video products on her website.
5 Moves To Start A New Business
If they were to start another business today, they would concentrate on these areas:
- Make a 30-second video explaining what the focus is.
- Set up an email list (subscribers).
- Email the people on that list about the focus.
- Tweet a lot on Twitter about the focus
- Post on YouTube details of that journey.
Never Eat Alone by Keith Ferrazzi
Secret To Success
Persistence. If you’re unsure about something, do all that you can to possibly learn it.