As a social media architect, brand strategist and marketing maverick, Peg Fitzpatrick is the managing partner of 12 Most and the Director of Digital Marketing at Kreussler Inc. Besides regularly writing for her personal blog, she is a Huffington Post contributor and recently co-authored The Art of Social Media: Power Tips for Power Users alongside Guy Kawasaki. She has led successful campaigns for renowned brands such as Audi, Google, Virgin and Motorola. Her passion, positive attitude and innovate strategies have made her a powerhouse in social media.
Even if someone, like Guy Kawasaki, says ‘I don’t think it’s a great idea,’ I still thought it was a great idea. – Peg Fitzpatrick
Peg spoke about the power of social media and how you can use it to your advantage. Marketing your product or services can skyrocket if you know how to use social media to get the word out to people all over the world. Because of her passion for social media, she and Guy Kawasaki authored a book about the practical of social media. In her interview with Shawn, she also went over a few chapters of her new book and how the tips within can be applied to your business today. The number one thing she stressed was determination and not giving up on your ideas, even when met with negativity or doubt. “Do It!”
Peg’s One Idea
Peg didn’t start off knowing the whole idea for her business. She didn’t just wake up one day and know exactly what she wanted to do. She knew she had experience in marketing, working with small businesses and technology. She was an Education and Geography major with a minor in English. She ended up working a job that was so mentally grueling that she began thinking about starting her own business. Peg is someone who can be creative or do analysis but being creative is what makes her happy. “When there’s too much, you know, detail, I can do it and I’m great at it but it doesn’t fulfill me.” She was out with her husband, who runs Chrysler Inc (dry cleaning), having dinner with customers from Germany. All it took was sharing ideas and within six months after that meeting, they hired her to do the marketing for their company. Essentially she “..kind of invented that job. I kind of invented all of my jobs as I go along and I think it’s an important thing for people who want to be entrepreneurs.” Due to this she’s at a point in her business where everyone wants to be; turning business down because she’s too busy. Now she’s mainly focusing on her book The Art of Social Media: Power Tips for Power Users.”
Peg had the idea for the book and pitched it to Guy Kawasaki. At first he was on board with it and the next he didn’t think it was a great idea. However she didn’t give up on her idea. She kept working at it and eventually re-shared it with Guy, effectively changing his mind. “Even if someone, like Guy Kawasaki, says ‘I don’t think it’s a good idea,’ I still thought it was a great idea.” She was determined to see her idea to fruition. They were planning on self-publishing the book but Guy thought to try his publisher first. What started as a small idea turned into huge idea within a month. The publication company fast tracked their book with the goal of releasing it seven months later. The key to having a successful social media presence is to be “everywhere.” The book explained how to optimize your presence through up-to-date, relevant, interesting bios. It also explained how to know if what you were posting was valuable to the community reading it and how not to look clueless when posting in social media. To get more information regarding The Art of Social Media: Power Tips for Power Users and to connect with Peg:
Lessons / Struggles
Guy Kawasaki initially rejected her idea. Instead of giving up, she pushed forward with her idea, eventually seeing it to fruition.
Publishing companies reject numerous books. Even if you receive a no, keep pushing. “If you feel passionate about something, do it.”
Three tools for social media
- Buffer – free; easy to use; manages all your social media platforms
- Canva – free; assists with creating your graphics
- Tweet Deck – free; manages lists; a little easier to use than Twitter
Set up your online profile
- Always mention the three keywords that’s associated with you (i.e. in Peg’s example, “writer, social media, marketer)
- Keep it up-to-date
- Make sure it reflects accurately who you are; share enough
Post valuable information
- Don’t share just things about you. “You’re basically creating, making yourself a resource for whatever your area of expertise is by sharing valuable information.”
- “So that’s what a valuable post is. Something that builds conversation, helps people learn things and is so good that other people will want to share it with their social media, followers.”
Ways to not look clueless
- Don’t pitch yourself as a self expert or guru when you’re first starting your business. You have been around long enough to be an expert.
- Don’t post on social media something you would never say in real life.
- Watch your tone. Don’t talk at people; talk with people.
5 Moves To Start A New Business
If she were to start another business today, she would concentrate on five areas:
- Set up your social media presence; stat building your followers
- Start a blog if you have the time.
- Join relevant groups like LinkedIn.
- Build your expertise, like using Slideshare Presentations
- Read books
The Art of Social Media: Power Tip for Power Users by Guy Kawasaki and Peg Fitzpatrick.
The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki
Secret To Success
“I don’t know the answer to that one. If I did I’d be a millionaire.”
“Hard work and the ability to learn are invaluable.”
Other Links Mentioned