Aaron Pierson is a digital branding consultant and entrepreneur, who knows a thing or two about nailing the side hustle and finding a balance between work, life and building a business. His “out of the box” methods, extensive experience in sales and advertising and ability to communicate brand messages through creative design, has seen him work with some exciting industry leaders like John Lee Dumas. A man with insane design talent and the CEO of Pierson Ventures.
Do I want to be a slave to someone else’s dreams or do I want to follow my own? — Aaron Pierson
As an entrepreneur, Aaron shared about how he started at a very young age, discovering his passion for advertising and design. He shared how building relationships is important in creating a successful business. Having a digital business greatly expanded his business as he was not limited to having a physical space that people needed to come to in order to meet with him. As long as you have an internet connection and a computer, the sky is the limit.
Aaron’s One Idea
At a very young age, Aaron designed logos and business cards and then he added more services and got a more extensive education at art school, web development, graphic design and advertising. Aaron decided to “…truly follow my passion and try to nurture that relationship into a profitable business.” Aaron and his partners created an ad agency in 2006 and they were quite successful with a big office space and 30 employees. He eventually sold his portion of the company to his partners because he came to realize that not a lot of people could afford their services. Today he has a smaller business that focuses on digital branding using social media.
“…at the core of what I do, I work with people and build relationships and designs is a means for doing that.” Currently Aaron’s workspace is no longer limited to a “brick and mortar” company and “brick and mortar” clients. He looks for ways they can help one another and collaborate. Building and nurturing these relationships is not to turn them into clients per se, but to become someone they can talk to. It doesn’t take a lot of money to create your business. Using social media, as long as you are available and contribute by, for example, commenting, opportunities will open up. You can connect with Aaron by:
Lessons / Struggles
Relationships need to be nurtured and built. A phone call can equal to 30 emails. Give your audience a great experience, not just a generic response.
“…when you’re everything to everyone, you’re really nothing to no one individual.” Don’t be an advocate for everyone. Be an advocate for yourself.
In branding, you need an emotional connection that’s repeated over time. You need to be consistent. Hone in your message and be specific.
Who is your audience? That should be your number one question. You should find audiences who are paralleled with your content and what you believe in. They will become advocates for your brand. Authenticity – being yourself and having that come through with your brand.
5 Moves To Start A New Business
If he were to start another business today, he would concentrate on five areas:
Focus – be specific
Build – create a vehicle so people will come
Meet – attend as many events and conferences as you can; network and keep a database of all your contacts
Deliver – give your audience a good experience; be more personal
Nurture – your relationships will be the strongest form of advertisement
The Science of Mind by Ernest Holmes
The Secret by Rhonda Byrne
Secret To Success
PASSION – “Following my passion. I’m going to truly focus on the things that really mean the most to me, my true passions.”